The Code Of Conduct Project is an initiative of the World Tourism Organization (WTO), ECPAT International and Scandinavian Tour Operators. Developed by countries of origin as well as tourist destinations, it seeks the participation and commitment of the tourism industry to discourage and penalize the commercial sexual exploitation of children and adolescents associated with travel and tourism. In countries such as United States, Italy, Germany, Australia, Norway, Holland, Finland, Sweden, Austria, Brazil, The Dominican Republic and Thailand the tourist industry has adopted a firm position of zero tolerance in order to protect children and adolescents from commercial sexual exploitation. In this manner, they have united to promote the incorporation of the Code Of Conduct in tourist companies to confront this problem.